The outfit you wore on your first date. The jacket you bought after your breakup. Your mother's wedding dress in a box in the attic. The jeans that finally fit. The interview outfit you agonised over for three days.
The first thing you bought that felt like the new you.
Wearing the right thing can feel like a superpower. From the shoes that let you run a couple of miles further, to the suit that gives you the confidence to do your pitch.
When an outfit doesn't fit well, it fails. And unfortunately, finding clothes that fit still feels like a struggle.
Deciding whether something fits isn't just an exercise in choosing your usual size. You're deciding if you want it tight, normal, or oversized. You're thinking about whether it will shrink after a few washes, how accommodating it is when you're bloated during that time of the month.
Yes, you can get size recommendations from the web. But it doesn't know you. It doesn't know what it's like to wear the clothes. Other people do.
What if friends could help you find clothes that fit better? What if shopping was more social? The need for other people's input hasn't changed, we just don't have the infrastructure for it, yet.
If this sounds like a fun problem to solve together, I'm assembling a founding team now. Say hello!
